Lahyse Belchior
AI Marketing Operations | Marketing Automation | No-Code Product Builder
- London, UK · Remote
- Lahyseb@gmail.com
- clipcheckapp.com/portfolio
Profile
What I do
Digital marketer and AI-assisted product builder with hands-on experience across paid media, marketing automation and conversion rate optimisation. I plan and run full-funnel Google Ads and Meta Ads campaigns, wire up the tracking behind them in GA4 and Google Tag Manager, and use AI tools daily to speed up creative testing, reporting and audience research. Alongside campaign work I design and ship no-code products and landing pages end to end. I care about clear communication, low-friction user journeys and inclusive marketing for high-consideration services such as healthtech and mental health.
Skills
Tools and capabilities
Marketing
- Google Ads
- Meta Ads Manager
- Microsoft Ads
- Paid social & search
- CRO & A/B testing
Marketing operations
- GA4
- Google Tag Manager
- HubSpot CRM
- Conversion tracking
- UTM & attribution
Product building
- No-code product builds
- Landing pages
- Lovable
- Automation workflows
AI
- Prompt engineering
- ChatGPT
- Claude
- Gemini
- AI-assisted reporting
Selected projects
Things I have built
LeadSpark AI
AI-assisted lead qualification flow that scores inbound enquiries and drafts tailored first replies.
- Lovable
- OpenAI
- HubSpot
ClipCheck
Client video review tool: share a link, collect timestamped feedback and approvals without email threads.
- React
- TanStack
- Supabase
Marketing automation workflow
End-to-end funnel automation covering lead capture, nurture sequences and performance reporting.
- HubSpot
- GA4
- GTM
- Make
Experience
Recent roles
2024 – Present
Independent AI Marketing Operations & No-Code Product Builder
Independent practitioner
- Designed and managed full-funnel search and social campaigns across Google Ads, Meta Ads and Microsoft Ads, optimising for CPA, CTR and conversion rate.
- Built and shipped no-code products and landing pages, from concept and copy through to launch and iteration.
- Applied generative AI tools daily for creative brainstorming, ad copy generation, performance reporting and audience insight.
- Implemented conversion tracking through Google Tag Manager and GA4 to keep attribution accurate across paid channels.
2021 – 2024
Self-employed Digital Marketer & Product Builder
Independent practitioner
- Analysed friction points, copy positioning and page structure to raise lead conversion rates for healthcare and service businesses.
- Developed high-retention video scripts, ad copy and visual variations for neurodivergent and high-consideration audiences.
- Set up CRM pipelines and nurture automation in HubSpot, connecting campaign data to revenue reporting.
Certifications
Certified in
HubSpot Marketing Software Certification
HubSpot Academy · 2024
Google Ads Search Certification
Google · 2024
Education & courses
Continuous learning
- Prompt engineering and generative AI for marketing workflows
- Inbound marketing: TOFU / MOFU / BOFU funnel design and persona research
- Campaign measurement: UTM taxonomy, attribution and reporting
- Marketing automation and content repurposing at scale
- Foundational studies in Psychology (1 year) — consumer behaviour and empathetic communication
Languages
Working languages
- Portuguese — native
- English — professional working
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